In an Apple Market-Product Grid for Its Personal Computer Line

question 64

Multiple Choice

In an Apple market-product grid for its personal computer line, the iMac is popular among all the segments Apple can target. This allows Apple to enjoy

• A)segmentation synergies.
• B)marketing synergies.
• C)product synergies.
• D)the 80/20 rule.
• E)frequency marketing.

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Definitions:

SWOT Analysis

A long-standing method of considering internal strengths, weaknesses, and external opportunities and threats in a given situation.

Knowledge Creation

The process of generating new ideas, concepts, or insights within an individual or organizational context.

Spur Innovation

To actively encourage or stimulate the development of new ideas, products, or ways of doing something within a team or organization.

Differentiation

The process through which organizations develop and maintain unique identities and procedures that set them apart from their competitors.