One Marketing Action That Can Be Taken to Sell a Single

question 178

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

• A)develop and produce another version of the product.
• B)manufacture products that appeal to different markets.
• C)develop separate promotional campaigns.
• D)purchase another firm that has additional products that would appeal to multiple markets.
• E)issue stock to fund additional research and development for new products.

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Definitions:

Registration Statement

A set of documents, including a prospectus, filed with the Securities and Exchange Commission (SEC) that discloses important information regarding a company's securities offering.

Prospectus

An official document that companies issue to potential investors, detailing the financial security they are offering.

Securities And Exchange Commission

The U.S. government agency responsible for regulating the securities markets and protecting investors.

Accredited Investor

A private investor who is allowed to accept private securities offerings under certain specific guidelines the SEC sets.