Marketing Synergies Often Come at the Expense of Product Synergies

question 202

Multiple Choice

Marketing synergies often come at the expense of product synergies because

• A)product synergies are more effective for penetrating a market rather than creating one.
• B)multiple market segments usually require multiple products.
• C)it is easier to change a product than to completely develop a new marketing plan.
• D)a single customer segment will likely require a variety of products.
• E)no company can afford to do both at the same time.

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Definitions:

Working Conditions

The environment in which employees operate, which includes physical setup, hours, safety measures, and any other job-related conditions.

Job Dissatisfaction

A negative emotional state resulting from the appraisal of one’s job as frustrating, unsatisfying, or in some way not up to an individual's expectations.

Acquired Needs Theory

A motivational theory suggesting that people's needs are shaped over time by their life experiences, influencing their behavior and performance.

Need For Achievement

The desire to do something better, to solve problems, or to master complex tasks.