Doris Lewis Owns Lewis Edibles, Inc

question 203

Multiple Choice

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' BBQ Sauce. She wants to target local people who like the special blend of flavors found only in North Carolina barbecue sauce. In developing a marketing strategy to sell the sauce, Lewis decided to join Goodness Grows in North Carolina, a specialty food association that advertises local products and distributes them to local supermarkets and gourmet shops. Lewis has just

• A)formed a market segment using critical product features.
• B)formed products to be sold into groups.
• C)developed a market-product grid and estimating size of markets.
• D)taken a marketing action to reach a target market segment.
• E)formed prospective buyers into segments.

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Definitions:

Uterus

A muscular organ in the female reproductive system where a fertilized egg develops into a fetus.

Monozygotic Twins

Twins that originate from a single zygote splitting and developing into two individuals with nearly identical genetic makeup.

Fertilized

The state of an egg cell after it has been penetrated and combined with a sperm cell, initiating the development of a new organism.

Splits

In psychoanalysis, a defense mechanism where conflicting internal attitudes or perspectives are separated from each other and not integrated.