Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 118

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A)consumer differentiation.
• B)psychographics.
• C)market segmentation.
• D)market delineation.
• E)aggregation marketing.

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Definitions:

Cost

The amount of money or resources expended to acquire an asset, achieve a goal, or maintain an operation.

Profitability

A measure of the efficiency of a company in generating profits from its operations, typically expressed as net income divided by revenue.

Management Accountants

Professionals who focus on financial reporting and analysis for internal use by business managers to make informed decisions.

Monetary Terms

Describing or measuring something in terms of money or currency.