Variables That Are Based on Some Objective Physical (Gender, Ethnicity)

question 66

Multiple Choice

Variables that are based on some objective physical (gender, ethnicity) , measurable (age, income) , or other classification attribute (occupation) of prospective customers are used in which segmentation base?

• A)personality
• B)usage
• C)needs
• D)demographic
• E)behavioral

Understand the complexities of gender identity and sexual orientation.

Identify the psychological theories and research findings related to sexual orientation.

Recognize the role of genetics and biology in determining sexual orientation.

Describe the sexual response cycle as outlined by Masters and Johnson.

---

Definitions:

Pearson Correlation

A measure of the linear relationship between two continuous variables, ranging from -1 to 1, where 1 means a perfect positive correlation.

Pearson Correlation

Another name for Pearson r, indicating the degree of linear relationship between two variables.

Null Hypothesis

A statement or hypothesis that suggests there is no statistical significance between the specified sets of observations.

Sample Size

The number of observations or replicates included in a statistical sample.