To Create a Market-Product Grid for Bed Pillows, the Most

question 34

Multiple Choice

To create a market-product grid for bed pillows, the most effective way to segment the market would be using

• A)the age of the sleeper: less than 18 years of age, 18 to 44 years of age, or 45 years and older.
• B)the sleeper's annual income: less than $25,000, $25,000 to $49,999, or $50,000 and over.
• C)the sleeper's gender: male or female.
• D)the time of sleep: day or night.
• E)how the sleeper sleeps: side, back, or stomach.

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Definitions:

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