Kellogg's Has Several Cereals Targeted at Different Types of Users

question 62

Multiple Choice

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and

• A)conforms to all FDA guidelines.
• B)creates economy of scale.
• C)doesn't reduce quality or increase price.
• D)decreases the cost of the physical plant.
• E)stabilizes the sales revenues and profits.

---

Definitions:

Primary Negotiator

The primary negotiator is the leading individual or party responsible for conducting negotiations on behalf of a group, organization, or nation, aiming to reach an agreement.

Bargaining Power

The ability of one party in a negotiation to influence the outcome or terms in its favor due to its negotiating strength or advantages.

Economic Influence

The impact of economic factors, such as GDP, inflation rates, and unemployment, on businesses, individuals, and policy decisions.

Political Influence

The ability to shape or control the political actions, policies, or decisions of others, often through the use of positional power, resources, or negotiation.