Manufacturing a Product Only When There Is an Order from a Customer

question 125

Multiple Choice

Manufacturing a product only when there is an order from a customer is referred to as

• A) order customization.
• B) a one product, one market segment strategy.
• C) synergistic marketing.
• D) build-to-order.
• E) specialty customization.

---

Definitions:

Esophagus

A muscular tube that conveys food from the throat to the stomach.

Epiglottis

Plate of elastic cartilage covered with mucous membrane; serves as a valve over the glottis of the larynx during swallowing.

Larynx

The voice box; a structure in the throat containing the vocal cords, responsible for producing sound and protecting the airway during swallowing.

Cardiac Sphincter

A muscular valve located between the esophagus and the stomach, preventing acid reflux from the stomach back into the esophagus.