After Establishing the Market Segments and Product Groupings on a Market-Product

question 155

Multiple Choice

After establishing the market segments and product groupings on a market-product grid, the next step is to

• A)fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
• B)estimate, with intelligent guesstimates as necessary, the market size for each cell using a simple scale, such as from zero to three.
• C)total the vertical columns to identify the greatest marketing synergies and efficiencies.
• D)total the horizontal rows to identify greatest operations/production synergies and efficiencies.
• E)identify a marketing action for every product-market combination in the grid.

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Definitions:

Transaction Type

Categorizes the nature of the financial activity within an accounting system, such as sales, purchases, payments, and receipts.

Budgeting

The process of creating a plan to spend your money, outlining anticipated income and expenses over a particular period.

Legal Entity Type

Categories under which business or organization structures are legally recognized, such as LLC, corporation, partnership.

Tax Form

A document used to report financial information to a governmental body for the purposes of tax calculation and compliance.