The Second Step in Segmenting and Targeting Markets That Link

question 100

Multiple Choice

The second step in segmenting and targeting markets that link customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)develop a market-product grid and estimate size of the overall market.
• C)select target markets.
• D)take marketing actions to reach target markets.
• E)group products to be sold into categories.

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Definitions:

Culture of Poverty

A concept in social theory that attributes the cycle of poverty to the values and behaviors of people who live in poverty, suggesting that these cultural factors perpetuate their condition.

Structural Causes

Refers to underlying societal structures, such as economic, political, or legal systems, that lead to certain outcomes or behaviors.

False Consciousness

A denial of the truth on the part of the oppressed when they fail to recognize that the interests of the ruling class are embedded in the dominant ideology.

Social System

A structured set of relationships and roles that organize groups or societies to meet basic needs.