The Primary Focus of Zappos' Market Segmentation Strategy Is to Sell

question 101

Multiple Choice

The primary focus of Zappos' market segmentation strategy is to sell

• A)a wide selection of shoes, clothes, accessories, beauty aids, and housewares to people who will buy them online.
• B)a wide selection of leather shoes and boots to retailers.
• C)all types of shoes, accessories, and clothing to department stores.
• D)Spanish novelties and accessories to organizations.
• E)shoes in its own retail stores.

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