At a Hallmark Store You Can Find Several Lines of Greeting

question 73

Multiple Choice

At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.

• A) regional
• B) lifestyle
• C) demographic
• D) geographic
• E) psychographic

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Definitions:

Korematsu Decision

The 1944 Supreme Court case (Korematsu v. United States) that upheld the internment of Japanese Americans during World War II as constitutional.

Bretton Woods Meeting

An international conference held in 1944 in Bretton Woods, New Hampshire, where the foundations for the modern international monetary system and major global financial institutions were established.

Economic System

A framework that defines how a society allocates, produces, and distributes resources and goods.

Native Americans

Indigenous peoples of the United States, including their history, culture, and present-day issues, often referring to the many diverse tribes, nations, and ethnic groups who originally inhabited the land now known as the United States.