Which of the Following Statements Regarding Segmentation Bases Is Most

question 53

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables,which is more subjective.
• B)Marketers should use segmentation bases in this order to reduce potential costs: behavioral,demographic,psychographic,and geographic.
• C)The identification of psychographic variables is more objective than the identification of demographic variables,which is more subjective.
• D)Behavioral segmentation is based primarily on personality.
• E)Psychographic segmentation is based primarily on product features.

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Definitions:

Bargaining Unit

A group of employees with a clear and identifiable community of interests who are represented by a single labor union in collective bargaining.

Certification

The process of verifying the attributes, characteristics, or quality of someone or something, often resulting in a formal document.

Refuses to Bargain

Occurs when an employer or union does not engage in good faith negotiation over wages, hours, and other terms of employment.

Hiring Hall

A place operated by a labor union or an employer association where workers are matched with available jobs, typically in the maritime and construction industries.