Many Consumers Buy Soft Drinks and Potato Chips Together When

question 66

Multiple Choice

Many consumers buy soft drinks and potato chips together when they shop at a grocery, convenience, or mass merchandiser store. But when querying its marketing information system (MIS) , one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this hidden information from its MIS to find the statistical link between the two product categories.

• A)linear trend extrapolation
• B)heuristic modeling
• C)data mining
• D)descriptive research
• E)RFID data

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