Segmentation Based on What Product Features Are Important to Different

question 207

Multiple Choice

Segmentation based on what product features are important to different customers is known as

• A)demographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)geographic segmentation.
• E)socioeconomic segmentation.

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Definitions:

Switzerland

A landlocked country in Central Europe known for its mountains, watches, neutrality, and high quality of life.

Electronic Commerce

The activities that use electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services. Also called e-commerce.

European Union

A political and economic union of 27 European countries that are tied by a single internal market which allows the free movement of goods, services, money, and people.

Multiple Languages

The availability or support of various languages in a software, platform, or educational material, catering to a diverse global audience.