The Market Segmentation Strategy Known as Frequency Marketing Focuses on

question 196

Multiple Choice

The market segmentation strategy known as frequency marketing focuses on

• A) trial.
• B) the average number of times a person in the target audience is exposed to an advertisement.
• C) consumption preferences.
• D) turnover.
• E) usage rate.

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Definitions:

HR Forecasting

The process of predicting future human resources needs of an organization based on current data, trends, and projected changes in the business environment.

Workforce Knowledge

The collective skills, expertise, and understanding possessed by an organization’s employees.

Skill Competencies

The set of abilities, knowledges, and skills that enable an employee to perform job tasks successfully.

Current Time Horizons

The present period during which an organization or individual focuses their planning and decision-making efforts.