Product Positioning Refers to

question 87

Multiple Choice

Product positioning refers to

• A)an outdated concept that assigns product value by association with social class.
• B)the place a product offering occupies in consumers' minds on important attributes.
• C)the competitive advantage of one product over another.
• D)changing the place a product occupies in a consumer's mind relative to competitive products.
• E)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.

Understand the concept of secondary meaning in trademark law.

Acknowledge the significance of intellectual property protection in the U.S. Constitution and its recognition at a national level.

Recognize the patent application requirements and the scope of patent protection.

Differentiate between legal and illegal uses of trademarks and copyrights.

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Definitions:

Credence Properties

Characteristics of a product or service that are difficult or impossible for consumers to evaluate even after purchase and use, such as the expertise of a medical procedure.

Experience Properties

Characteristics of a product or service that can only be ascertained through direct use or experience.

Search Properties

Characteristics of a product or service that can be easily evaluated before purchase, such as color, style, or price.

Tangible Products

Physical items or goods that can be seen, touched, and owned, unlike services which are intangible.