Zappos Focuses on People Who Will Shop for and Buy

question 171

Multiple Choice

Zappos focuses on people who will shop for and buy shoes online and like to use mobile technology. The strategy of appealing to specific types of customers in this way is an example of

• A)mass customization.
• B)product definition.
• C)market segmentation.
• D)single chain marketing.
• E)market specific selection.

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Definitions:

Contract Date

The specific date on which a contract is signed or becomes enforceable.

Maturity Date

The final payment date of a loan or financial instrument, at which point the principal (and all remaining interest) must be paid.

Notes Receivable

Claims against others, recorded by an entity, that are evidenced by promissory notes, indicating the others’ promises to pay specified amounts at predetermined dates.

Current Liabilities

Current liabilities are a company's debts or obligations due within one year, appearing on the balance sheet and requiring the use of current assets.