A Positioning Approach That Involves Seeking a Less-Competitive, Smaller Market

question 164

Multiple Choice

A positioning approach that involves seeking a less-competitive, smaller market niche in which to locate a brand is referred to as

• A) competitive repositioning.
• B) head-to-head positioning.
• C) differentiation positioning.
• D) downsize positioning.
• E) product repositioning.

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Definitions:

Wide Area Network

A telecommunications network that extends over a large geographic area, connecting multiple smaller networks.

Enterprise Resource System

Integrated software applications that manage a company’s business processes, consolidating data to facilitate information flow across the organization.

Expert System

A computer program that mimics the decision-making abilities of a human expert, using knowledge and inference rules to solve complex problems.

Spyware

Software that secretly gathers user information through the user’s Internet connections without his or her knowledge, usually for advertising purposes.