Which of These Is Collected from Consumers to Develop a Product's

question 103

Multiple Choice

Which of these is collected from consumers to develop a product's perceptual map?

• A) consumer judgments about the important attributes for a product or brand class
• B) a listing of all prospective brands and products
• C) managerial judgments about how consumers perceive products
• D) rank order of the ratings of an existing brand's preference relative to its competitors
• E) detailed explanations of why consumers make the choices they do

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Definitions:

Conjugate Acid

The species created when a base gains a proton (H+), forming a pair in which the acid and base differ only by one hydrogen atom.

Conjugate Base

A species formed by the removal of a proton (H+) from an acid.

Empirical Formula

The simplest ratio of the elements in a compound that gives the relative number of atoms of each element.

Molecular Formula

A notation that shows the number and type of atoms in a molecule, without indicating how they are connected.