Name Maker Is an Online Company That Sells High-End Gift

question 167

Multiple Choice

Name Maker is an online company that sells high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift wrapping is priced from $24.95 to $32.95 per 12-foot roll. This is an example of

• A)family branding.
• B)mass customization.
• C)synergistic marketing.
• D)"Tiffany/Walmart" marketing.
• E)specialty customization.

---

Definitions:

Authoritative Parents

A parenting style characterized by high demands and high responsiveness, where parents set clear standards but also respect their children’s autonomy.

Mexican American

An American citizen or resident of Mexican descent, often with a cultural heritage that includes traditions and customs from Mexico.

Authoritative

A parenting style characterized by high responsiveness and high demands, where parents set clear standards but are also understanding and communicative.

Authoritative Pattern

The authoritative pattern is a parenting style characterized by a high level of demand and high responsiveness, where parents set clear rules and guidelines while also supporting and responding to their children's needs.