Describe the Four General Bases That Are Used to Segment

question 141

Essay

Describe the four general bases that are used to segment consumer markets.

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Definitions:

Material Experiences

The sensory and perceptual interactions individuals have with physical objects in their environment.

Revolutionary Potential

The capacity or possibility within a society or group to undertake significant, radical change, especially in its social and political structures.

Identity Politics

Political stances or movements that emphasize the interests, concerns, and perspectives of specific social groups often defined by race, gender, sexual orientation, or religion.

Social Movements

Collective, organized efforts by groups of people to promote or resist change in society based on shared interests or values.