Data Refers to the

question 56

Multiple Choice

Data refers to the

• A)subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions.
• B)objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions.
• C)facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
• D)information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.
• E)facts and figures related to the problem that are only available for purchase from the federal government.

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Definitions:

Experiential

Relating to or derived from direct experience; often used in marketing to describe a strategy focused on creating memorable customer experiences.

Consumer-Based

Approaches or strategies focused on understanding and meeting the needs and preferences of consumers.

Brand's Strength

The ability of a brand to maintain market share, loyalty, and awareness among consumers, contributing to its overall equity and value.