In a Question That Was Part of a Wendy's Survey

question 40

Multiple Choice

In a question that was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers, only yes or no answers were allowed. This illustrates which type of question format?

• A)dichotomous
• B)open-ended
• C)Likert scale
• D)attitudinal
• E)semantic differential

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Definitions:

Mental Sets

The tendency to approach problems in a certain way due to past experiences, even when a different approach might be more productive.

Heuristics

Heuristics are cognitive shortcuts or rules of thumb that simplify decision making, often used when facing complex problems or incomplete information.

Algorithms

A set of rules or instructions typically used in computer programming and mathematics to perform calculations or problem-solving operations.

Phonemes

The basic distinctive units of sound in a language that distinguish one word from another, for example, the sounds /p/, /b/, /d/, and /t/ in the English words "pad", "bat", "bad", and "tap".