Consider How Marketing Researchers and Data Scientists Use Information Technology

question 195

Multiple Choice

Consider how marketing researchers and data scientists use information technology to turn information into marketing actions. The challenge facing managers is not data collection or even storage but how to

• A)leverage external data sources.
• B)effectively leverage results without excessive data generation.
• C)avoid the use of data warehouses.
• D)efficiently transform the huge amount of data into useful information.
• E)match buying queries to relevant outputs.

---

Definitions:

Reward System

The brain structures involved in reinforcing behaviors through pleasurable sensations, encouraging repetition of those behaviors.

Dopamine

A neurotransmitter involved in reward, motivation, and the regulation of mood and movement.

Hyperactivity

A condition characterized by excessive restlessness and movement, often diagnosed in the context of attention-deficit/hyperactivity disorder (ADHD).

Public Speaking

The act of speaking in front of a live audience with the intention of informing, persuading, or entertaining.