Consider How Marketing Researchers and Managers Use Information Technology to Turn

question 218

Multiple Choice

Consider how marketing researchers and managers use information technology to turn information into marketing actions. Using this platform, marketers can use sensitivity analysis to ask _____________ to determine how hypothetical changes in product or brand drivers.

• A)"what if" questions
• B)results-oriented questions
• C)data warehouse questions
• D)internal data questions
• E)buying behavior questions

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Definitions:

Innervation

The supply of nerves to a specific body part, enabling sensation and movement.

Blood Vessels

Tubular structures carrying blood through the tissues and organs; a network of arteries, veins, and capillaries.

Skeletal Muscles

Voluntary muscles attached to the skeleton that are responsible for movement and maintaining posture by contracting.

Sympathetic

Pertaining to the sympathetic nervous system, a part of the autonomic nervous system that prepares the body for fight or flight responses.