Criteria for Forming Segments Involve Both Similarities and Differences

question 27

Multiple Choice

Criteria for forming segments involve both similarities and differences. Which of the following statements is most accurate?

• A) Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
• B) Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
• C) The needs of buyers should be different, both between segments and within segments.
• D) The needs of buyers should be the same, both between segments and within segments.
• E) If there are any differences at all, you should forgo any segmentation.

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Definitions:

Y Predictor

A variable used in statistical models to predict another variable, often denoted as the independent variable.

Regression Line

A straight line that best fits the data on a scatterplot, showing the average relationship between the independent and dependent variables.

Slope

The gradient or tilt of a line on a graph, indicating the relationship between two variables.

Y-Intercept

This refers to the point on a graph where the line crosses the Y-axis, typically representing the value of the dependent variable when the independent variable is zero.