In Which Step of the Marketing Research Process Must the Researcher

question 262

Multiple Choice

In which step of the marketing research process must the researcher take into consideration the relevance of primary and secondary data?

• A)Define the problem.
• B)Collect relevant information.
• C)Develop the research plan.
• D)Develop findings.
• E)Take marketing actions.

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Definitions:

Civil War

Refers to a conflict between opposing groups within the same country, often over issues of governance, territory, or ideology.

Politics

The activities, actions, and policies used to gain and hold power in a government or to influence the government.

Character

A set of qualities or features that distinguish one person, group, or thing from another.

Membership

The state of being a member or part of a group, organization, club, or community.