During Its Market Segmentation Process for the Nike LeBron X

question 195

Multiple Choice

During its market segmentation process for the Nike LeBron X basketball shoe, which sells for more than $200 a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of

• A)selecting target market segments to reach.
• B)forming products to be sold into groups.
• C)developing a market-product grid and estimating size of markets.
• D)taking marketing actions to reach target markets.
• E)forming prospective buyers into segments.

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Definitions:

Antidiscrimination Policies

Rules and regulations designed to prevent unfair treatment of individuals based on characteristics like race, gender, age, religion, or sexual orientation.

Affirmative Action

is a policy or a set of measures aimed at increasing opportunities for underrepresented groups in education, employment, and other areas.

Minority Students

Pupils who come from racial, ethnic, cultural, or other groups that are underrepresented or marginalized in the educational system.

Primary Dimensions

Fundamental or core aspects of something that define its structure, function, or operation.