When Customers Have Their Groceries Scanned at the Supermarket Checkout

question 166

Multiple Choice

When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms such as Procter & Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are not collected at retail checkout counters?

• A)coupon redemptions
• B)product bar codes
• C)product sales
• D)free sample redemptions
• E)household demographics

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Definitions:

Neonate

A newborn baby, especially one less than four weeks old.

Blue Tint

A coloration that suggests the presence of blue shades, possibly due to lighting, reflection, or the intrinsic color of an object.

Endocrine System

The collection of glands that produce hormones, regulating processes like growth, metabolism, and reproduction.

Overall Decline

A general decrease or deterioration in condition, quality, or level over time.