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Using an Existing Brand Name to Introduce a Product That

question 258

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Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on ________,which failed quickly.


Definitions:

Emerging Society

A society that is in the process of significant growth or change, often involving economic development, social reform, or technological advancement.

Societal Condition

The state or situation of society at a given time, including its cultural, economic, and social aspects and challenges.

Poverty

The state of being extremely poor, where individuals or families lack the financial resources for basic living needs.

Success

The achievement of a goal or the accomplishment of an objective, often associated with personal or professional fulfillment.

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