A General Rule of Thumb Among Marketing Researchers Is to Use

question 26

Multiple Choice

A general rule of thumb among marketing researchers is to use ________ first and then collect

• A)external secondary data;internal primary data.
• B)internal primary data;external primary data.
• C)primary data;secondary data.
• D)secondary data;primary data.
• E)observational data;questionnaire data.

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Definitions:

Soft Drink

A non-alcoholic beverage, usually carbonated, flavored, and sweetened, such as soda, colas, or other flavored carbonated drinks.

Natural Gas

A fossil fuel composed mainly of methane, used as an energy source for heating, cooking, and electricity generation.

Electric Heat Pumps

Electric heat pumps are energy-efficient devices used for heating and cooling buildings, utilizing electricity to transfer heat from cooler spaces to warmer ones or vice versa.

Complementary Goods

Products or services that are typically used together, where the demand for one increases the demand for the other.