In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 10

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it chose was ________,which provides the percentages of Internet Carmex mentions that are positive,neutral,or negative.

• A)Carmex Twitter followers
• B)Carmex conversation velocity
• C)Carmex sentiment
• D)Carmex Facebook likers (or Fans or likes)
• E)Carmex share of voice

---

Definitions:

Marginal Utility Per Dollar

The additional satisfaction obtained from spending one more dollar on a good or service.

Marginal Utility

The supplementary value or enjoyment experienced from the consumption of an additional unit of a good or service.

Money Income

Income received in the form of currency or through electronic transfers, as opposed to goods or services.