Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use

question 32

Multiple Choice

Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on

• A)geographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)demographic segmentation.
• E)buying condition segmentation.

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Definitions:

Terms Of Trade

The ratio of a country's export prices to its import prices, affecting the volume of imports that can be bought with a given volume of exports.

Economic Basis

The foundational activities or sectors upon which a region's or country's economy is built and operates, fundamentally influencing its wealth and growth.

World Trade

Refers to the exchange of goods and services across international borders or territories.

Uneven Distribution

A situation where resources, wealth, or opportunities are not evenly shared among members of a society or geographic areas, often leading to disparities.