When Procter & Gamble Acquired the Old Spice Brand, It

question 106

Multiple Choice

When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using different television and print advertising to see whether sales would increase. The level of sales is the ________ in this experiment.

• A) dependent variable
• B) independent variable
• C) hypothesis
• D) extraneous variable
• E) error variable

---

Definitions:

Public Shared Spaces

Areas accessible to all members of a community, such as parks, plazas, libraries, that are designed for public use and enjoyment.

Open Floor Plan

A layout in buildings, particularly homes, where multiple common areas such as living room, dining room, and kitchen share a large, open space without partition walls.

Productivity

The efficiency at which individuals, companies, or economies produce goods or services, often measured by the output per unit of input.

Evaluation Apprehension

The fear or anxiety individuals experience when they know they are being assessed or judged by others.