Consider How Marketing Researchers and Managers Use Information Technology to Turn

question 218

Multiple Choice

Consider how marketing researchers and managers use information technology to turn information into marketing actions. Using this platform, marketers can use sensitivity analysis to ask _____________ to determine how hypothetical changes in product or brand drivers.

• A)"what if" questions
• B)results-oriented questions
• C)data warehouse questions
• D)internal data questions
• E)buying behavior questions

---

Definitions:

Process Conflict

Process Conflict arises over how something should be done, involving disagreements on methodologies, procedures, or administrative policies.

Relationship Conflict

Relationship conflict involves personal, emotional tensions and animosities among individuals working together, often leading to decreased team cohesiveness and performance.

Team Performance

The extent to which a team meets its objectives, characterized by factors such as efficiency, quality of work, and achievement of goals.

Conflict Detrimental

Situations where disagreement or discord has a negative impact on performance or relationships.