The Extraction of Hidden Predictive Information from Large Databases to Find

question 110

Multiple Choice

The extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions is referred to as

• A) predictive analysis.
• B) information extraction.
• C) variable analysis.
• D) database management.
• E) data mining.

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Definitions:

Equity Method

The equity method is a type of accounting used for investments, where the investment is initially recorded at cost and subsequently adjusted to reflect the investor's share of the net assets of the investee.

Noncontrolling Interest

The portion of equity (ownership) interest in a subsidiary not attributable to the parent company.

Intra-Entity Asset Transfers

Transactions involving the transfer of assets between divisions or units within the same company.