In What Way Is Dell's Expansion into the Global Arena

question 93

Multiple Choice

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

• A)All Dell products were manufactured in the countries within which they were sold.
• B)Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
• C)Dell opened shop-within-a-shop counters in selected retailers in India so shoppers could experience the products.
• D)Dell sold only laptops in China, whereas it sold both desktops and laptops in India due to trade restrictions in China.
• E)Dell designed and distributed the same products globally to take advantage of economies of scale.

---

Definitions:

Depreciation

The process of spreading the costs of long-lived assets such as buildings and equipment over the total number of accounting periods in which they are expected to be used.