All of the Following Are Advantages of Licensing Except

question 231

Multiple Choice

All of the following are advantages of licensing except

• A)the foreign country gains employment by having the product manufactured locally.
• B)the licensee gains information that allows it to start with a competitive advantage.
• C)the low risk to the company granting the license.
• D)the licensor's brand name can never be harmed as a result of the licensee.
• E)the capital-free entry into a foreign country.

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Definitions:

Persuasion

The process of changing someone's beliefs, attitudes, or behaviors through argument, entreaty, or explanation.

Fear Appeals

A persuasive communication strategy that aims to scare people into changing their behavior by presenting a frightening outcome.

Asch's Research

Asch's research focused on social psychology, notably through experiments on conformity, demonstrating how group pressure could influence individuals to conform even when the group judgment was clearly incorrect.