The Third Stage in the Consumer Purchase Decision Process Involves

question 94

Multiple Choice

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective) identified during the information search step for the ultimate decision. What is this stage called?

• A)postpurchase behavior
• B)alternative evaluation
• C)purchase decision
• D)problem recognition
• E)information search

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Definitions:

Sternberg

Refers to Robert Sternberg, an American psychologist best known for his theory on intelligence and creativity, which includes the Triarchic Theory of Intelligence.

Average IQ Score

A statistical measure that represents the intelligence quotient of a person, where the norm is typically set at a score of 100.

Men

Adult human males.

Women

Adult human females, who in various contexts and cultures have diverse roles, rights, and experiences.