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U.S. appliance manufacturers find that different customs about shopping must be used to determine local product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would more likely be successful if they used __________ marketing strategy.
Invisible Hand
A metaphor introduced by Adam Smith to describe the self-regulating nature of the marketplace, where individuals' pursuit of self-interest inadvertently benefits society at large.
Neoclassical Economists
Economists dedicated to analyzing how goods, outputs, and distribution of income in markets are dictated by supply and demand forces.
Ultimatum Game
A game in economic experiments where one player proposes how to divide a sum of money with another player who can accept or reject the proposal.
Behavioral Economists
Behavioral Economists examine the impact of human psychology on individuals' economic decision-making processes, emphasizing deviations from traditional economic models.
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