Since Global Marketing Is Affected by Economic Considerations, a Scan

question 99

Multiple Choice

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

• A)recognition of a country's currency exchange rates
• B)an analysis of cultural diversity within the country under consideration
• C)regulatory constraints regarding contracts, mergers, and partnerships
• D)an assessment of language differences including dialect variation
• E)political and ideological differences between the countries involved

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Definitions:

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