A Global Brand Is a Brand Marketed Under the Same

question 64

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made

• A)only if required by government regulations in the host market.
• B)only in its initial introduction into a market and only until the brand is recognized.
• C)by domestic competitors causing brand confusion.
• D)only when necessary to better connect the brand to consumers in different markets.
• E)when there is a serious drop in market share.

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