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The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.
Grignard Reagent
An organomagnesium compound used in a variety of synthetic reactions in organic chemistry to form carbon-carbon bonds.
Diastereomers
Stereoisomers that are not mirror images of each other and have different chemical and physical properties.
Optically Active
Refers to a substance that is capable of rotating the plane of polarized light, indicating the presence of chiral molecules.
Bicyclic Compounds
Organic compounds that contain two fused or connected rings in their molecular structure.
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