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Global Companies Have Five Strategies for Matching Products and Their

question 221

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Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?


Definitions:

Enabling Values

Refers to values that empower individuals or organizations to achieve goals or enhance performance.

Personal Courage

The ability of an individual to face fear, danger, or adversity with strength and resolve.

Caring Leaders

Leaders characterized by a genuine concern for the welfare, growth, and well-being of their followers and stakeholders.

Instrumental Values

Values that relate to the means of achieving desired ends; they are considered supportive in reaching goals.

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