In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 77

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

• A) Carmex sentiment
• B) Carmex Twitter followers
• C) Carmex conversation velocity
• D) Carmex Facebook likes
• E) Carmex share of voice

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Definitions:

Oncologist

A medical doctor specializing in the diagnosis and treatment of cancer, often involved in chemotherapy, radiation, and other therapies.

Nephrologist

A specialist who studies, diagnoses, and manages diseases of the kidney.

American College of Physicians

A professional organization for internal medicine physicians, dedicated to improving patient care, education, and public health.

American Medical Association

A professional group representing the interests of physicians and healthcare professionals in the United States, advocating for public health and the advancement of the medical profession.