Global Companies Have Five Strategies for Matching Products and Their

question 3

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-adapt promotion emphasis refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Applied Ethics

A branch of ethics that deals with ethical problems in various fields like medical, technical, legal, and business ethics.

Federal Statutes

Laws enacted by the United States Congress that apply throughout the country, forming part of the federal law.

Intuitionism

A philosophical theory asserting that moral truths and judgments are known through direct intuition.

Rule Utilitarianism

An ethical theory that suggests the rightness or wrongness of an action should be determined by the rules that lead to the greatest good for the greatest number.