What Global Market Entry Strategy Did Mary Kay Use When

question 39

Multiple Choice

What global market entry strategy did Mary Kay use when it entered India?

• A) direct importing
• B) licensing
• C) indirect exporting
• D) joint venture
• E) direct exporting

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Definitions:

Citizenship

The status of being a member of a particular country or community, with associated rights and responsibilities.

Consensus

General agreement among all members of a group or team.

Mixed Assemblages

Groups or collections of different species or entities that coexist in a shared environment.

Predators

Organisms that hunt and consume other organisms (prey) for food.