In the Organizational Buying Process, Important Product or Service Characteristics

question 22

Multiple Choice

In the organizational buying process, important product or service characteristics include

• A)delivery time, technical assistance, and post-sale service.
• B)low price, buyer incentives, and extended contracts.
• C)buyer incentives, technical assistance, and exclusive contracts.
• D)quantity discounts, delivery time, and exclusive contracts.
• E)low price, buyer incentives, and post-sale service.

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Definitions:

Memory

The cognitive function that allows information to be stored, retained, and recalled from the past.

Defense Mechanism

Psychological strategies employed by individuals to cope with reality and maintain self-image.

Repression

The psychological act of excluding distressing thoughts, feelings, or memories from conscious awareness, often considered a defense mechanism.

Slips of the Tongue

Unintentional errors in speech where words are misused, switched, or combined inappropriately.